Experience the powerful features
and innovative apps of the next-
generation BlackBerry® OS on the
new lineup of BlackBerry
smartphones.
BlackBerry® Bold™
9900/9930
BlackBerry®
Torch™
9850/9860
BlackBerry®
Torch™
9810
BlackBerry®
Curve™
9350/9360/9370
BLACKBERRY
PROTECT
Log in to the
BlackBerry® Protect
website to lock, locate
or wipe your
smartphone from
wherever you are.5
BLACKBERRY
BALANCE
With BlackBerry®
Balance™ technology,
your work and private
lives never mix—so you
can do it all on one
device.
MUSIC STOREFRONT
Powered by Amazon’s
huge catalog of music,
discover, instantly
preview and buy songs
or albums just about
anywhere you want.
DOCUMENTS TO GO®
Create and edit Word,
Excel and PowerPoint
docs, and view PDF
docs anywhere,
anytime with this free,
mobile document
suite.
SOCIAL FEEDS
Stay up-to-date with
your social networks
and receive the latest
news and information
from your favorite
blogs and websites.
BBM
With BBM™ features
built right into many
of your favorite apps,
you can share or chat
with your BBM friends
while you’re in the
app.
Where apps go
social
Explore the new
BBM
Find the best apps
for BlackBerry
Load up today Trade Up to a new
BlackBerry
experience
Get details
Liquid Graphics technology
Smoother, fluid graphics
Enjoy a faster and more responsive
BlackBerry experience. Thanks to a
powerful graphics processor and blazing-
fast CPU, Liquid Graphics™ delivers instant
response times, smoother rendering and
fluid animations.
Visually stunning
When combined with the high-resolution
screen on the BlackBerry smartphone,
you get a stunning graphical display.
Fast BlackBerry Browser
Explore the web. All of it.
Experience seamless panning and zooming,
better web-based video and gaming, and
the most powerful BlackBerry® Browser
to date. With page load times 40% faster
than BlackBerry® 6, HTML5 video support
and industry‑leading JavaScript®
performance, you can browse the web or
check out your friends’ newly posted
videos on Facebook® with ease.
Breakthrough technologies
Connect with the world around you in new
ways with features like Augmented
Reality, Near Field Communication and
HD video recording.
A whole new world
Interact and socialize with your world in
an exciting new way with Augmented
Reality2. Check to see which BBM™ friends
are nearby, read reviews on restaurants
you just passed or get the story behind an
interesting landmark. The possibilities are
endless.
Tap and go
The BlackBerry® 7 experience extends
even further with Near Field
Communication (NFC)1. With NFC
technology built right in, you can link up
with other NFC-enabled devices or
authentic BlackBerry accessories—all with
a single tap.
Capture and share in HD
Leave your digital camera behind and
record HD videos3 and take crisp photos
anywhere you go. With outstanding
multimedia functions and full HD 720p
video recording capabilities, you’ll want to
capture every moment.
Voice-activated
universal search
Powerful searches—hands free
The most powerful on-device search has
gone hands free. With speech-to-text
translation, you can now search for files,
emails, contacts, music and more—all
without typing a thing. Comb through
everything on your BlackBerry
smartphone and even search the web.
Pre-installed apps and services
From productive to playful, discover a
new world of pre-installed apps and
services4. So, right out of the box, you get
the powerful features you need to get
you from the coffee shop to that
important meeting, then back home for
dinner.
Unlock your potential
Your BlackBerry ID is your master key to
BlackBerry products, sites, services and
applications. One login. One password.
One less thing to worry about.
Get your BlackBerry ID
Learn more about BlackBerry ID
1 NFC technology not enabled for all
carriers. Please check with your service
provider for availability. NFC technology
is only available on BlackBerry Bold
9900/9930 and BlackBerry Curve
9350/9360/9370 smartphones.
2 Augmented Reality is not available on
BlackBerry Curve 9350/9360/9370
smartphones.
3 HD video recording is not available on
BlackBerry Curve 9350/9360/9370
smartphones.
4 Not all apps and services are pre-
installed on all BlackBerry smartphones.
Please check with your service provider
for availability.
5 The BlackBerry Protect application is
available at no charge to the user. Check
with your service provider to determine
costs that may be associated with
downloading and using the software.
BlackBerry App
World
BlackBerry Desktop
Software
BlackBerry 6 OS
BlackBerry Device
Software 5.0
BlackBerry
Messenger
BlackBerry Protect
BlackBerry Theme
Studio
Early Adopter
Program
Super Apps
BlackBerry 7 OS
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