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Bulk sms seems to be the new rave
nowadays when it comes to the latest
startup businesses one can do in
Nigeria. What really is bulk sms and
how does it benefit our society?
What is Bulk SMS?
Bulk sms is simply about sending
short messages or sms to many phone
numbers at the same time. Ordinarily
when one ones to send an sms, he
first composes it on the text editor
and then selects a contact to send it to
at that partitulcar instant. There are
also more advanced mobile phones
that allows users to first compose an
sms or text message and then sends it
to a list of contacts or contact group
that has already been configured. So
nowadays people in Nigeria do send
bulk sms to various contact groups or
lists such as friends, colleagues, club
members, business partners, clients,
supportersm fans or even church
members.
Bulk sms is something you could
ordinarily do on a gsm device as long
as you have sufficient credit and as
long as you have a lost of contacts but
the new trend that is becoming more
available and affordable in Nigeria is
not really from the local gsm
companies in Nigeria but from global
telecommunication companies who
have found a way to provide sms for a
much lower rate and better delivery.
For instance, In Nigeria, sending a
text message using a local network
costs around N5 - N10 per sms and if
you are able to get bulk sms
discounts, it could still cost as much
as N8 per text but what makes this
new bulk sms providers in Nigeria
more atrtactive is that you could get
bulk sms rates for as low as N1.8 or
N2 per sms and the more you buy, the
cheaper it gets, overall.
Bulk SMS and the GSM revolution
Bulk sms in Nigeria seems to be a
booming business for small
businesses and young people who
seek to make money in Nigeria, a
nation that has been dramatically
changed since the gsm revolution.
Nowadays, it seems everyone uses a
GSM phone, from the okada rider, bus
conductor, shoemaker, water carriers
to the secondary shool students,
businesse men and women as well as
professionals and politicians.
When mobile phones first came into
use in Nigeria, it was seen as a thing
for the rich since it was costly to get
one and even more costly to maintain
it but with the increasing availability
of cheaper mobile phones, phone
services as well as the opportunities
which using a mobile phone gives, it
seems that more than 50% of
Nigerians now use gsm phones. Now
one benefit of using or providing bulk
sms service is that you can
communicate to millions of Nigerians
in a split second as long as you have a
bulk sms account.
Some of the benefits of bulk sms
service in Nigeria include
- Ease of communicating to thousands
of people at the same time
- Allows businesses to keep their
customers informed
- Makes it more affordable to use sms
- Allows you to easily create contact
groups from a list
- Allows for one-way or two way
communication
- It can be integrated to the web to
alert end users
Some of the ways in which people
in Nigeria use Bulk sms includes
- For political campaigns like at the
2011 general elections
- Offline and Online marketing
- Businesses use it to increase their
sales and announce new offers
- Allows banks to send alerts to
customers for transaxtions on their
account
- Service providers like Jamb alert use
it to send alerts to subscribers who
pay in advance
- Churches now use it to announce
programmes to members
- Couples use it to announce their
engagement or ceremonies to friends
and families
- Real estate agents use it to inform
their clients of available homes
- Schools use it to send general
announcement to parents
How or where to get bulk sms
service
Nowadays, bulk sms service has
become readily available in Nigeria
and although you could still do bulk
sms with your gsm phone and with
your local network, it will be much
more beneficial is you get your bulk
sms service from any of the many
specialized providers in Nigeria. Some
offer you the ability to send to as
much as 10,000 contacts for for as low
as N2 but you could still send to even
1 or 2 contacts even after buying in
bulk. Buying sms in bulks gives you
discount and much better than what
you would get from you gsm
provider. You may get a web account
that allows you to log in and even
send sms from the web after
uploading your contact list from a file
like csv or text. Now how do you get
in touch with bulk sms providers in
Nigeria? Well there are quite many
and you may just search for them
with the keywords "bulk sms nigeria".
They mostly have a website and
allows you to buy bulk sms units
from about 1000 - 5000 and more and
with a good looking discount as you
buy more.