SEVERAL WAYS OF IMPROVING YOUR BLOG/WEBSITE RANKING USING SOCIAL MEDIA

When you have a business blog
which is filled with compelling
content, you have a great start.
However, you cannot rest your
laurels yet until you have spread the
word about your business blog
through various social media
websites. Because your business blog
is another form of investment, you
need to make sure that you get a good
return on your investment by
advertising your business blog
effectively.
It’s only natural for blogs to be
connected to social networks. Most, if
not all
, blog readers are active in the social
media circle. If you get their attention
through the various social networks
that they are in, then you’ll be able to
lead them to your business blog, get
them to talk about your content and
your business, and share their
insights to their connections. All of
this will eventually result in more
readers, and more business.
Here are three ways that you can
influence the power of social media to
improve your business blog’s ranking.
1. Motivate Subscriptions:Your blog
needs to have RSS and email
subscription buttons which is
prominently displayed throughout the
website. There are a lot of people who
aren’t too familiar with RSS which is
why offering email subscription is
crucial.
But it’s not just enough for you to add
these buttons to your business blog.
You can also encourage subscriptions
adding sign up links to your emails as
well as in the body of your blog posts.
If you want to increase the number of
your subscriptions, you can offer
incentives in the form of discounts or
white paper downloads. Make sure
that you offer something valuable to
your subscribers but not something
which will break the bank.
2. Feed Your Blog:
When you have a blog, you need to
link a number of Twitter and
Facebook accounts in order for you to
syndicate your business blog’s
content. The tweets you get and make
on Twitter and the likes you get on
Facebook influence incoming traffic
to your business blog more than
subscriptions. If you do nothing on
your business blog other than
syndicate your content, then your
efforts will probably be all in vain. On
the other hand, you can promote your
blog through social media websites.
3. Incorporate Social Elements:
A good blog should always welcome
comments. If you want to increase the
comments on your business blog, you
need to make it easier for visitors to
leave their ideas. This includes
avoiding CAPTCHA, sign-ins and other
obstacles that might prevent visitors
from leaving their comments. You
should welcome comments especially
since commentators not only follow
blogs but also bring other readers to
the blogs which they are following.
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